The Agentic DX Forum: Making Your Site Speak WebMCP
SEO got your brand found by search engines. WebMCP gets your brand chosen by AI agents. Join OptiTech in New York City on December 8, 2026 for The Agentic DX Forum — a one-day executive briefing and hands-on workshop dedicated to preparing your marketing site for the Web Model Context Protocol.
As AI assistants move directly into the browser via WebMCP, buyers no longer need to click through five pages of navigation to evaluate your offering or book a consultation. Their agents query your site's structured tools, pricing calculators, and content graph directly. If your DXP only serves static HTML, agents bounce to a competitor whose site speaks the protocol.
Designed for both marketing leaders and technical architects, this forum combines morning strategy briefings with an afternoon sandbox lab. Attendees will audit a live web property, activate OptiTech's agentic WebMCP layer, and leave with a working blueprint for agent-ready conversion.
Agenda
- 8:30 AM– 9:45 AM
Executive Briefing: The WebMCP Economy & Why Traditional Funnels Are Breaking
What happens to paid acquisition, landing pages, and lead capture when browser agents mediate 40% of buyer research.
Devon Kestrel
- 10:00 AM– 11:30 AM
Case Study: How Summit Bank Built an Agent-Ready Digital Branch on OptiTech
Inside Summit Bank's rollout of governed WebMCP endpoints for rate lookups, eligibility checks, and appointment booking.
Soren Lindqvist
- 1:00 PM– 2:45 PM
Interactive Workshop: Turning CMS Content Types & Forms into WebMCP Tools
Hands-on lab configuring OptiTech CMS and OptiTech AI to publish verified WebMCP schemas and conversion actions.
Priya Nair
- 3:00 PM– 4:30 PM
Live Readiness Audit & Executive Roundtable
Bring your own domain: live scoring of attendee websites with a 90-day WebMCP rollout roadmap.
Devon Kestrel
Speakers
Devon Kestrel
SVP of Product Architecture · OptiTech
Architect of OptiTech's headless visual CMS and native WebMCP connector framework.
Soren Lindqvist
Managing Director, Digital Channels · Summit Bank
Leads digital acquisition at Summit Bank, using OptiTech AI to serve compliant, structured product comparisons to both human visitors and AI agents.
Priya Nair
Principal Solutions Engineer · OptiTech
Guides Fortune 500 marketing and engineering teams through rapid agentic CMS and experimentation rollouts.