The 2026 Autonomous Experimentation Summit
Most enterprise personalization programs are stuck in neutral — relying on stale demographic segments, manual A/B test queues, and engineering tickets that take six weeks to ship. Sponsored by OptiTech, the 2026 Real-Time Personalization & Autonomous Experimentation Summit brings growth marketers, experimentation leads, and digital experience directors to Austin and online to build true 1:1 revenue engines.
Every visitor gives away what they need in the first three clicks: scroll velocity, referral context, topic affinity, and hesitation signals. Yet traditional marketing stacks wait days to batch-sync that behavior into a static audience list — long after the buyer has bounced. When CMS, AI, and Personalization live in a single unified architecture, your site adapts in milliseconds while the visitor is still on the page.
Over one packed day of customer case studies, statistical teardowns, and live platform builds, see how teams using OptiTech Personalization and OptiTech AI predict visitor intent in real time, generate on-brand variant copy inside the visual CMS, and auto-allocate traffic to winning experiences with built-in statistical confidence.
Agenda
- 9:00 AM– 10:00 AM
Opening Keynote: Death of the Static Segment — Moving from Batch Rules to In-Session Intent
Why legacy audience segments fail modern buyers and how real-time behavioral signals unlock 1:1 experiences without engineering bottlenecks.
Claire Beaumont
- 10:30 AM– 11:30 AM
Customer Story: How Atlas Retail Collapsed Six Tools into One and Lifted Conversion 41%
A transparent look at how Atlas Retail unified content authoring, experimentation, and targeting in a single OptiTech architecture.
Rana Adler
- 1:00 PM– 2:15 PM
Autonomous Experimentation: Letting AI Generate Variants and Shift Traffic to Winners
How Vantage uses OptiTech AI to spin up on-brand copy variants, enforce statistical confidence, and eliminate manual test babysitting.
Julian Mercer
- 2:30 PM– 4:00 PM
Live Build Workshop: Shipping a 1:1 Personalized Journey in Under 30 Minutes
Watch a complete campaign go from hypothesis to structured CMS variants, live audience rules, and automated reporting — no code required.
Claire Beaumont
Speakers
Rana Adler
VP of Digital Experience · Atlas Retail
Collapsed six legacy marketing tools into OptiTech, cutting experiment launch cycles from quarters to days and driving a 41% conversion lift.
Claire Beaumont
VP of Personalization & Decisioning · OptiTech
Leads product strategy for OptiTech Personalization and the real-time behavioral intent engine powering 1:1 visitor experiences.
Julian Mercer
Head of Growth & Experimentation · Vantage
Scaled Vantage's experimentation velocity 4x using OptiTech AI's multi-armed traffic allocation and automated statistical summaries.